Pay per Click
Advertising at Pay-Per-Clicks: This group includes paid placement search engines and PPC programs of the major search engines. The higher the bid, the higher the placement on the search results page. Usually, PPC search engines distribute their paid listings to a wide-range of their partners.
Being an undoubted leader in search technologies, Google offers its own PPC ad program. Google features a growing distribution network not only from their own Google sites but also through partners. Google's current audience reach in USA is estimated at 39%, while a combined reach of Google and its partners is much greater.
Partners: AOL, Compuserve, AT&T Worldnet, Earthlink, Netscape, NYTimes.com, iWon, About.com
Cost: Only a US$5 activation fee. No minimum spending or time commitment. Daily budget and maximum cost-per-click (CPC) that you set (5 cents USD to US$50), so you'll never spend more than you want. Targeted advertising to reduce unwanted clicks.
Yahoo
Yahoo! is the the oldest and most important directory that recently became one of the two greatest search engines and pay-per-click services. In January 2004, Yahoo!'s properties' combined audience reach was estimated 30,4% in the USA. The commercial search provider Overture Services powers Yahoo! Pay-for-Performance program. Yahoo provides geographic search targeting.
Partners: Yahoo.com, Regional Yahoo! sites, All The Web, Alta Vista, Anzwers (Australia & NZ)
Cost: Two sign-up plan are offered: Fast Track and Self Serve. If you choose Fast Serve, you'd pay $199 one-time service fee. A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through.
Overture
Overture Service, Inc., now a subsidiary of Yahoo! Inc., is a global leader in commercial search services on the Internet. Overture pioneered commercial search. It has more than 100,000 active, paying advertisers and it has worldwide distribution partners, including major Web portals. Overture/Yahoo! search boxes are integrated on sites of a number of top ISPs (Juno and Netzero).
Partners: Yahoo!, MSN, CNN, Alta Vista, AlltheWeb, Sympatico.ca, InfoSpace, DogPile, NBCi, Canada.com, Excite, Webcrawler, Metacrawler, Go2Net
Cost: A $50 initial deposit is non-refundable and will be applied to clickthroughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through.
Enhance
Enhance teams up with other search engines and web sites like Excite, Earthlink, MSN.
Cost: A minimum initial $50 deposit is required and will be applied to clickthroughs. The minimum bid is $0.03. The minimum daily cap is $2. You can set a daily marketing budget, i.e. your "daily cap".
FindWhat.com
A growing PPC search engine with generally lower bids than on Overture.com. In February 2004, Findwhat.com signed a merger agreement with Espotting Media Inc., a leading European PPC service.
Partners: Lycos, HotBot, CNET's Search.com, News.com, InfoSpace, Webcrawler, NBCi, MetaCrawler, Dogpile, Go2Net, Mamma.com, Ixquick.com, GoHip.com
Cost: A minimum of $25 is required to put into your account to activate it, which is non-refundable, and is used toward your first batch of click-throughs based on keywords you select during sign-up. Any amount deposited over $25 is fully refundable.
Looksmart
Once a powerful directory, Looksmart does no longer maintain its directory. It is a PPC search engine. Backup results are powered by Wisenut.com. Directory results are provided by Zeal.
Partners: Roadrunner, CNET, InfoSpace, Cox Interactive, Mamma.com, BrainFox, Findology, Superlogy.com, GenieKnows
Cost: The monthly minimum budget is $15 per account. You should set a maximum CPC for each of your keywords. In order to be considered in the auction for a specific keyword, your Max CPC must be greater than the keyword's Min CPC. The actual CPC is automatically discounted to the minimum value necessary to maintain the listing's current position.
Kanoodle
Your Kanoodle.com account allows your listings to be seen on search engines and search enabled sites. You can also use your Kanoodle.com account to advertise in Europe with eSpotting.com.
Partners: Dogpile.com, CBS MarketWatch, Galaxy.com, 37.com
Cost: KeywordTargetT: Minimum bid: $0.05. The minimum purchase to open your keyword-term bidding account is $50.
7Search
By bidding for placement at 7Search, you will appear in 35% of the top 150 search engines in English-speaking countries.
Partners: 37.com, BotBot.com, MegaSpider.com, Megaweb.com, Coolhits.com
Cost: No initial fees.No minimum monthly spend. Minimum deposit: $25. Minimum bid: $0.01. Each time you receive a visitor, the bid amount will be deducted from the deposit balance.
Lycos
Lycos is one of the oldest search engines on the web. With Lycos InSite AdBuyer, advertisers and marketers can create text-based ad panels for display on Terra Lycos properties and other sites.
Partners: Lycos Search, HotBot, Tripod, Angelfire, Gamesville
Cost: Minimum bid: $0.05. Setup fee: minimum of $50 to open account. This amount is credit towards actual traffic to a website and is non-refundable.
ePilot
About 130 search distribution partners including YellowPages.com, Index.com, SearchBug.com, FindtheWeb.com, and Locate.com.
Espotting
Espotting drives traffic to over 22,000 advertisers across Europe. It has developed some key partnerships in the UK, Germany, France, Italy and Spain. Distribution through an ever-expanding network of Europe's top ISPs, search engines and portals.
Espotting has been merged into a wholly owned subsidiary of FindWhat.com with the Espotting brand continuing after the deal.
findtarget
Meta search engine with PPC service.
